Marketing Plan Fundamentals Course
Gain mastery in core marketing planning by developing a full strategy for a sustainable bottle brand. This includes market analysis, customer insights, 4Ps framework, KPIs, and actionable plans adaptable to various products for driving growth and tracking tangible results with confidence.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to create a targeted, data-backed marketing plan to boost sales of sustainable reusable bottles. Cover market trends, regulations, goal-setting, KPIs, and positioning. Gain hands-on experience in customer research, segmentation, and competitor review, then develop a practical 6-12 month roadmap including budgets, timelines, templates, and basic tracking methods to test, refine, and expand outcomes effectively.
Elevify advantages
Develop skills
- Develop data-informed marketing strategies for sustainable reusable bottles.
- Establish buyer profiles and customer pathways for green product rollouts.
- Design 4Ps tactics and pricing models for eco-conscious, low-plastic brands.
- Formulate 6-12 month plans featuring budgets, schedules, and campaign outlines.
- Implement SMART KPIs and straightforward dashboards for monitoring sales and returns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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