Marketing Performance & Control Course
This course teaches marketing performance tracking and control. Learners master ROI, ROAS, and CPA calculations. They build dashboards, set benchmarks, optimise budgets, and create executive reports. Practical skills help turn data into revenue-growing decisions with confidence. Ideal for quarterly improvements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in key metrics like ROI, ROAS, CPA, and break-even analysis. Build datasets, benchmark channels, design dashboards, and produce executive reports. Learn to communicate results, plan tests, and optimise budgets for better quarterly performance.
Elevify advantages
Develop skills
- Build ROI dashboards from channel data for executives.
- Calculate CPA, ROAS, and ROI to assess channel profitability.
- Design budget reallocations using tests and guardrails.
- Apply benchmarks and funnel data to compare channels.
- Communicate performance via concise CEO reports.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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