Marketing Mix Course
This course equips you with the full marketing mix toolkit for smart products. Learn to create buyer personas, refine positioning, develop pricing strategies based on costs and rivals, optimise channels like direct sales and retail, execute promotions with ad tests and KPIs, and craft a 6-month go-to-market plan with metrics, experiments, and risk management to boost revenue and customer retention effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify target markets, design standout products and apps, price smartly with cost and competitor data, promote effectively for acquisition and loyalty, select optimal channels, and build a 6-month launch strategy featuring KPIs, dashboards, and experiments for rapid improvements.
Elevify advantages
Develop skills
- Data-driven pricing: Establish profitable and competitive prices using real-world scenarios.
- Target market insights: Develop detailed personas, market segments, and swift competitor analyses.
- Channel strategy: Select and refine direct-to-consumer, retail, and online marketplace channels.
- High-impact promotion: Design KPIs, conduct ad experiments, and create budget-friendly customer acquisition strategies.
- Launch optimisation: Build a 6-month roadmap complete with metrics, tests, and contingency plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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