from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The In-Store Product Promotion Course teaches you how to increase product trials and sales in grocery stores using practical, repeatable strategies. You will learn the basics of shopper behaviour, store layout and merchandising principles, positioning private labels, and designing effective displays. Develop test-ready pilots, train store teams, manage budgets, and measure results using clear KPIs, POS data, and test versus control evaluation methods.
Elevify advantages
Develop skills
- In-store shopper psychology: apply quick, practical insights to encourage purchases.
- Retail merchandising: design effective layouts, end-caps, and cross-merchandising displays.
- In-store promotion tactics: create low-cost, high-return sampling and display programmes.
- Private label activation: increase trials with clever claims, packaging, and shelf narratives.
- Promotion measurement: monitor uplift, trial conversions, and test versus control results efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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