4As of Marketing Course
This course equips participants with practical skills to enhance marketing strategies for a direct-to-consumer skincare business, focusing on the 4As framework to drive awareness, attitude, action, and activity through targeted experiments, segmentation, and growth planning.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The 4As of Marketing Course provides a quick, hands-on approach to increase awareness, influence brand perceptions, encourage purchases, and target your market accurately. Discover how to set up tests, monitor key indicators, refine sales paths, foster confidence through fact-based communication, and create a targeted 90-day strategy that secures support and achieves tangible expansion for a direct-to-consumer skincare business in the US.
Elevify advantages
Develop skills
- Conversion funnel design: address leaks swiftly using effective user experience and promotional strategies.
- Retention playbooks: develop cost-effective email, text message, loyalty, and subscription sequences.
- Audience segmentation: transform information into distinct profiles and performance measures for skincare customers.
- Marketing experiments: conduct A/B trials using GA4 and present return on ad spend assuredly.
- 90-day growth roadmap: focus on 4A initiatives and share successes with management.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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