Visual Merchandising Training
Gain expertise in visual merchandising to convert store visitors into buyers. Master store layouts, window dressing, and interior displays that match marketing campaigns, enhance conversion rates, and grow average transaction values—tailored for marketing experts in fashion and retail environments across Botswana.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to plan effective store layouts, direct customer movement, and create zones that lift sales conversions and basket values. You will master designing seasonal window displays, impactful feature tables and walls, and using lighting, colour, props, and signage, all linked to key performance indicators. Includes ready-to-use templates, research resources, and benchmarks for immediate application in fashion retail settings.
Elevify advantages
Develop skills
- Plan store layouts to optimise customer flow and accelerate conversions.
- Design seasonal windows with storytelling elements to draw crowds.
- Connect visual setups to KPIs like traffic, units per transaction, and revenue.
- Style feature tables and walls to encourage impulse add-on purchases.
- Conduct simple A/B tests to refine displays using core retail measures.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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