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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course equips participants with essential skills for strategic marketing and communications, focusing on customer segmentation, crafting robust value propositions, and developing detailed buyer personas for sustainable products. Delve into unified brand positioning, message playbooks, and integrated plans spanning paid media, PR, CRM, and social channels. Additionally, master setting KPIs, designing dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned and trackable for optimal results.

Elevify advantages

Develop skills

  • Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
  • Customer segmentation: create targeted personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks.
  • Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel results.
  • Governance and workflows: define roles, processes, and playbooks for seamless execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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