Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications tailored for contemporary brands. Master customer segmentation, value propositions, cohesive messaging, integrated channel approaches, and performance metrics to craft campaigns that boost awareness, engagement, and quantifiable growth in Botswana's dynamic market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips participants with essential skills for strategic marketing and communications, focusing on customer segmentation, crafting robust value propositions, and developing detailed buyer personas for sustainable products. Delve into unified brand positioning, message playbooks, and integrated plans spanning paid media, PR, CRM, and social channels. Additionally, master setting KPIs, designing dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned and trackable for optimal results.
Elevify advantages
Develop skills
- Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
- Customer segmentation: create targeted personas and compelling value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel results.
- Governance and workflows: define roles, processes, and playbooks for seamless execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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