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Promotional Campaigns Course

Promotional Campaigns Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course provides a straightforward guide to planning and executing effective beverage promotions for urban youth on limited funds. You will learn to create precise brand positioning, develop audience personas using data, select optimal channels, and craft compelling creative concepts. Acquire practical abilities in A/B testing, key performance indicators, attribution methods, hero content creation, and campaign adjustments for a successful six-week rollout.

Elevify advantages

Develop skills

  • Build detailed audience personas using data for urban youth targeting.
  • Develop clear, standout brand positioning messages that resonate.
  • Create and rapidly test bold creative slogans and campaign ideas.
  • Design efficient channel strategies with media and on-ground activations.
  • Optimise campaigns by monitoring KPIs, running A/B tests, and adjusting on limited budgets.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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