Nudging in Marketing Course
Gain expertise in marketing nudges to promote healthier grocery selections and boost sales conversions. Delve into behavioural economics principles, digital choice layouts, and A/B testing methods to create ethical, powerful nudges suited to actual shopper habits in Indonesia and similar markets. Master techniques that blend persuasion with respect for transparency, trust, and personal choice in e-commerce environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Learn to craft ethical nudges that steer shoppers to healthier grocery picks in Indonesia. This focused course explores core behavioural biases, online choice design, and hands-on strategies for search, product views, cart, and checkout stages. Gain skills in conducting solid A/B tests, measuring results with reliable indicators, and rolling out effective nudges that honour user trust amid local realities.
Elevify advantages
Develop skills
- Design effective nudges: Create practical, results-driven nudges for online shopping platforms.
- Leverage choice biases: Employ defaults, framing effects, and visual cues to encourage better selections.
- Refine online layouts: Develop images, tags, and packages that drive successful outcomes.
- Conduct swift A/B trials: Launch, assess, and expand top-performing nudges using precise measures.
- Practice ethical nudging: Harmonise influence with openness, reliability, and shopper independence.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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