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Media Planning Course

Media Planning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Media Planning Course provides a practical, end-to-end guide to plan, buy, track, and optimise digital campaigns targeting 20–35 year old shoppers in the US. You will learn funnel strategy, channel roles, audience personas, budgeting models, pacing, flighting, and platform-specific tactics across Meta, TikTok, YouTube, search, display, influencers, and programmatic, plus analytics, attribution, compliance, brand safety, and post-campaign ROAS analysis.

Elevify advantages

Develop skills

  • Audience insights: profile 20–35 US shoppers and segment by behaviour and values.
  • Channel strategy: map funnel roles for TikTok, Meta, search, video, and influencers.
  • Media budgeting: set goals, allocate spend, and build 3-month flighting plans fast.
  • Measurement setup: design GA4, pixels, UTMs, and dashboards for clean reporting.
  • Optimisation & risk: refine bids, creatives, and guard against fraud and brand safety.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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