Marketing Performance & Control Course
This course teaches marketing performance tracking and control. Learners master ROI, ROAS, and CPA calculations. They build dashboards, set benchmarks, optimise budgets, and create executive reports. Practical skills help turn data into revenue-growing decisions with confidence. Ideal for quarterly improvements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in key metrics like ROI, ROAS, CPA, and break-even analysis. Build datasets, benchmark channels, design dashboards, and produce executive reports. Learn to communicate results, plan tests, and optimise budgets for better quarterly performance.
Elevify advantages
Develop skills
- Build ROI dashboards from channel data for executives.
- Calculate CPA, ROAS, and ROI to assess channel profitability.
- Design budget reallocations using tests and guardrails.
- Apply benchmarks and funnel data to compare channels.
- Communicate performance via concise CEO reports.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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