Marketing Mix Course
This course equips you with the full marketing mix toolkit for smart products. Learn to create buyer personas, refine positioning, develop pricing strategies based on costs and rivals, optimise channels like direct sales and retail, execute promotions with ad tests and KPIs, and craft a 6-month go-to-market plan with metrics, experiments, and risk management to boost revenue and customer retention effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify target markets, design standout products and apps, price smartly with cost and competitor data, promote effectively for acquisition and loyalty, select optimal channels, and build a 6-month launch strategy featuring KPIs, dashboards, and experiments for rapid improvements.
Elevify advantages
Develop skills
- Data-driven pricing: Establish profitable and competitive prices using real-world scenarios.
- Target market insights: Develop detailed personas, market segments, and swift competitor analyses.
- Channel strategy: Select and refine direct-to-consumer, retail, and online marketplace channels.
- High-impact promotion: Design KPIs, conduct ad experiments, and create budget-friendly customer acquisition strategies.
- Launch optimisation: Build a 6-month roadmap complete with metrics, tests, and contingency plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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