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Marketing Budget Management Course

Marketing Budget Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This focused course teaches how to plan, allocate, and optimise marketing budgets across acquisition and retention channels with financial targets, benchmarks, and templates suited for Botswana markets. Gain skills to map sales funnels, establish ROAS and CAC limits, run tests, manage pilots, combat fraud, and create measurement systems linking spend to revenue for confident reallocations and growth targets.

Elevify advantages

Develop skills

  • Build ROI-driven marketing budgets by turning revenue goals into smart channel splits.
  • Optimise cross-channel spend by reallocating quickly using ROAS, CAC, and clear rules.
  • Design and measure tests by launching lean experiments with solid stats and guardrails.
  • Map funnel roles by channel to align search, social, SEO, email, and influencers.
  • Set up tracking and dashboards to connect ad spend to revenue, LTV, and payback.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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