Marketing Budget Management Course
Master marketing budget management using clear frameworks for channel planning, ROAS-driven allocation, testing, and attribution. Learn to set KPIs, optimise spend across paid and organic channels, and confidently link every dollar to measurable growth outcomes in a Botswana business context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This focused course teaches how to plan, allocate, and optimise marketing budgets across acquisition and retention channels with financial targets, benchmarks, and templates suited for Botswana markets. Gain skills to map sales funnels, establish ROAS and CAC limits, run tests, manage pilots, combat fraud, and create measurement systems linking spend to revenue for confident reallocations and growth targets.
Elevify advantages
Develop skills
- Build ROI-driven marketing budgets by turning revenue goals into smart channel splits.
- Optimise cross-channel spend by reallocating quickly using ROAS, CAC, and clear rules.
- Design and measure tests by launching lean experiments with solid stats and guardrails.
- Map funnel roles by channel to align search, social, SEO, email, and influencers.
- Set up tracking and dashboards to connect ad spend to revenue, LTV, and payback.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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