from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course teaches you how to assess market opportunities, examine consumer behaviour, and evaluate market segments using actual data. You will investigate trends, evaluate competitors, establish key performance indicators, and create targeted experiments that convert insights into a 12-month action plan. Learn to produce clear reports, support your assumptions, and deliver evidence-based recommendations that support confident, measurable decisions.
Elevify advantages
Develop skills
- Market sizing & trends: quickly estimate demand for eco-cleaners in Botswana with real data.
- Competitor & pricing analysis: map rivals, price tiers, and winning channel mix.
- Segment & consumer insights: score audiences and justify target priorities fast.
- Actionable reporting: build clear, visual market decks managers can act on now.
- 12-month marketing roadmap: turn analysis into KPIs, tests, and channel plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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