Luxury Marketing Course
This course equips participants with essential strategies for luxury brand development in Gaborone and Maun, focusing on market analysis, customer segmentation, premium experiences, pricing tactics, and performance measurement to ensure exclusive and successful market entries.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to building and expanding a premium brand in Gaborone and Maun. Learn about targeting wealthy customers, subtle brand positioning, pricing and limited availability strategies, superior customer experiences, and specific channels like exclusive gatherings, key influencers, and personal service contacts, along with key performance indicators, monitoring tools, and simple testing approaches to maintain exclusivity while achieving successful product introductions.
Elevify advantages
Develop skills
- Luxury market mapping: assess size, segments and place brands in Gaborone and Maun.
- Affluent segmentation: identify valuable luxury customer profiles that lead to sales.
- High-touch CX design: create elite experiences across online platforms, shops and personal services.
- Pricing and scarcity: develop waiting lists, levels and compelling value narratives without price cuts.
- Luxury launch analytics: monitor key indicators, evaluate channels and refine modest budgets.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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