Legal Marketing Course
This course equips law firms with essential legal marketing strategies, covering market research, client positioning, SEO optimisation, content creation, LinkedIn engagement, email campaigns, and full ethical compliance to draw high-value business clients and demonstrate clear returns on marketing investments. Participants will learn practical techniques to enhance visibility, streamline service offerings, and track performance effectively within budget constraints.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain insights into how small and mid-sized businesses select law firms, and develop a robust online presence using SEO, directories, and compelling website content. Master identifying ideal clients, structuring services and pricing, creating content plans, email strategies, and events on a practical budget, while monitoring outcomes and adhering strictly to legal ethics and compliance standards.
Elevify advantages
Develop skills
- Legal market analysis: quickly identify business demands, competitors, and client decision paths.
- Law firm SEO and analytics: elevate local search rankings and track new client gains.
- Service bundling: craft fixed-price packages and compelling value statements for legal practices.
- Legal content and LinkedIn strategies: develop converting webinars, posts, and articles.
- Ethical marketing compliance: implement U.S. bar guidelines for effective, rule-abiding campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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