Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion. Develop detailed personas, establish strong brand positioning, design 3-month campaigns, synchronise multiple channels, and apply templates, KPIs, and governance frameworks to achieve consistent and impactful marketing outcomes with measurable success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a practical framework to create unified marketing campaigns for sustainable fashion brands. Master defining brand positioning, developing message pillars, and tailoring content for paid, owned, retail, PR, and social media channels. Utilise ready-made templates, governance structures, and 12-week planning tools to coordinate teams effectively, monitor key performance indicators, prevent greenwashing, and deliver reliable, quantifiable results swiftly.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning through sharp promises, message pillars, and tone of voice.
- Create audience segments with detailed personas, journeys, and key target groups.
- Align paid, owned, PR, retail, and social channels to a unified core story.
- Implement governance and tools including workflows, asset rules, and KPIs for execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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