Innovation Marketing Course
Gain expertise in innovation marketing for AI products. Master competitor analysis, precise positioning, optimal channel selection, and essential KPI tracking. Develop launch strategies that boost trial sign-ups, user retention, and tangible revenue growth for your marketing efforts, ensuring faster and more sustainable business expansion.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical strategies to plan and launch AI-powered products effectively. You will learn audience segmentation, competitor research, value proposition development, channel selection, KPI setting, lean experimentation, data-driven campaign optimisation, and scalable pre- and post-launch processes for accelerated profitable growth.
Elevify advantages
Develop skills
- Master competitor analysis: quickly map features, pricing, and positioning.
- Excel in KPI and funnel analytics: monitor CAC, ROAS, and activation for growth optimisation.
- Develop high-impact positioning: create compelling value propositions and message structures.
- Build go-to-market playbooks: plan efficient pre- and post-launch campaigns.
- Target segments smartly: focus on SMB personas, channels, and key pain points.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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