from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Global Marketing Course provides a straightforward, practical guide to introducing eco-friendly cleaning products into new countries. You will learn to evaluate and pick target markets, adjust products, pricing, and packaging, identify local customer groups and positioning, select entry methods and partners, develop omnichannel and retail plans, handle risks and regulations, and monitor key performance indicators for effective, data-informed growth.
Elevify advantages
Develop skills
- Global market selection: swiftly assess countries based on risk, demand, and suitability.
- Local positioning: develop market-specific customer segments, profiles, and value propositions.
- Product and pricing adaptation: customise formulations, packaging, and pricing for each market.
- Channel and entry strategy: create effective retail, online, and partnership approaches.
- Risk and KPI management: monitor initial results and manage legal, supply chain, and currency risks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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