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Executive Strategic Marketing Course

Executive Strategic Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Executive Strategic Marketing Course assists you in developing a targeted, sustainable growth strategy for NexaFlow in Brazil. You will learn to identify valuable market segments, develop a compelling value proposition and positioning, create product-led and account-based marketing efforts, establish 12-month goals, select appropriate channels, monitor key performance indicators, and outline a practical roadmap with risk management for reliable, quantifiable outcomes.

Elevify advantages

Develop skills

  • Expertise in segment selection: identify high-value B2B niches using rigorous TAM/SAM/SOM analysis.
  • Value proposition development: create strong positioning tailored for Brazilian B2B SaaS markets.
  • Go-to-market strategies: quickly develop product-led growth, account-based marketing, and partnership initiatives.
  • Data-informed marketing: establish KPIs, monitoring tools, and tests to enhance return on investment.
  • Strategic planning for roadmaps: focus on immediate successes, handle risks, and distribute resources effectively.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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