from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Executive Marketing Course provides a straightforward, hands-on approach to establishing growth targets, defining key performance indicators, and creating dashboards suitable for executives, all while enhancing lead quality and optimising the sales funnel. Participants will learn to evaluate B2B SaaS markets, sharpen positioning strategies, develop practical roadmaps, conduct experiments, and expand marketing channels, enabling them to generate reliable revenue and present outcomes with assurance to senior management.
Elevify advantages
Develop skills
- Data-driven KPIs: Convert revenue objectives into straightforward, executive-appropriate marketing measures.
- Growth roadmaps: Develop 6–24 month testing plans, budgets, and resource allocations in just a few days.
- SMB buyer insight: Outline buyer profiles, customer journeys, and decision-making routes for B2B SaaS.
- Channel strategy: Choose and expand SEO, paid advertising, account-based marketing, and partnerships for quick results.
- Positioning mastery: Create and evaluate precise SaaS value propositions that effectively attract SMB clients.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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