Distribution Channels Course
This course equips you to excel in distribution channels for consumer goods marketing. Discover how to select optimal channels, build effective fulfilment networks, manage logistics expenses, and monitor key performance indicators. Expand market coverage, safeguard profits, and enhance customer satisfaction through strategic distribution.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a complete practical overview of product distribution from production to end-user. Master comparing channel choices, resolving conflicts, and analysing margins, service costs, and returns. Delve into e-commerce, retail, wholesale, marketplaces, network planning, third-party logistics, performance metrics, and optimisation to rapidly create efficient, profitable distribution plans.
Elevify advantages
Develop skills
- Design omnichannel distribution networks to reduce costs while maintaining service levels.
- Select optimal channels by balancing coverage, brand control, risks, and returns quickly.
- Optimise logistics KPIs to improve fill rates, minimise stockouts, and accelerate deliveries.
- Analyse channel finances including margins, slotting fees, and actual service costs.
- Deploy partners and systems like 3PLs, warehouse management, order systems, and marketplace integrations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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