Customer Loyalty & Retention Course
Gain expertise in fostering customer loyalty and retention within the beauty sector. Develop high-return loyalty initiatives, tailor offers using data, outline the full 0-180 day engagement timeline, conduct A/B testing on campaigns, and monitor essential performance metrics to increase repeat business, customer lifetime value, and sustained brand success. Ideal for marketers aiming to build enduring customer relationships profitably.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you to convert initial beauty shoppers into loyal patrons via targeted personalisation, attractive loyalty perks, and incentive strategies beyond discounts. Master the 0-180 day customer path, manage email, SMS, and website campaigns, create cost-effective loyalty schemes, evaluate vital retention indicators, and roll out a 90-day strategy to enhance repeat buys and lifetime value.
Elevify advantages
Develop skills
- Design effective loyalty programs with tiers, rewards, and rules to increase repeat purchases.
- Personalise customer offers by leveraging purchase history for product recommendations and sampling.
- Plan comprehensive retention journeys mapping key 0-180 day interactions to encourage repurchases.
- Conduct retention analytics tracking customer cohorts, lifetime value, churn rates, and promotion results.
- Execute rapid A/B tests on email subjects, rewards, and timing to achieve quick performance gains.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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