from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The In-Store Product Promotion Course teaches you how to increase product trials and sales in grocery stores using practical, repeatable strategies. You will learn the basics of shopper behaviour, store layout and merchandising principles, positioning private labels, and designing effective displays. Develop test-ready pilots, train store teams, manage budgets, and measure results using clear KPIs, POS data, and test versus control evaluation methods.
Elevify advantages
Develop skills
- In-store shopper psychology: apply quick, practical insights to encourage purchases.
- Retail merchandising: design effective layouts, end-caps, and cross-merchandising displays.
- In-store promotion tactics: create low-cost, high-return sampling and display programmes.
- Private label activation: increase trials with clever claims, packaging, and shelf narratives.
- Promotion measurement: monitor uplift, trial conversions, and test versus control results efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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