Marketing Products Course
This course equips small business owners with practical skills to launch and scale loyalty products through targeted marketing strategies, including segmentation, value propositions, channel selection, A/B testing, and a structured 4-week launch plan with risk management.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Marketing Products Course provides a quick, hands-on approach to launching and expanding a loyalty product for small businesses. You'll learn to assess and rank customer segments, develop strong value propositions, create budget-friendly campaigns tailored to specific channels, conduct basic A/B tests, and execute a targeted 4-week launch plan featuring metrics, risk management strategies, and follow-up actions to convert initial success into consistent outcomes.
Elevify advantages
Develop skills
- Mastery in selecting segments: quickly evaluate market sizes and choose profitable niches.
- Designing value propositions: transform product features into compelling, conversion-boosting benefits.
- Skills in channel strategy: select affordable channels and develop campaigns that can be tested.
- Expertise in launch planning: manage a 4-week pilot using efficient tracking and key performance indicators.
- Knowledge in risk mitigation: identify marketing risks promptly and apply effective solutions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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