from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Brand Positioning Course teaches you how to define a sharp single-minded benefit, choose the right emotional or functional angle, and back it up with persuasive reasons to believe. You will build clear target personas, craft focused positioning statements, and select the best frame of reference, using quick research methods to analyse competitors and create a practical, aligned strategy you can apply immediately.
Elevify advantages
Develop skills
- Competitor insight mapping: turn fast online research into clear positioning moves.
- Positioning statement writing: craft sharp 3–5 line internal brand narratives.
- Customer persona design: build and validate lean, JTBD-based target profiles.
- Single-minded benefit crafting: define one powerful emotional or functional promise.
- RTB development: convert features into concise, persuasive proof points for messaging.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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