Integrated Marketing Communication Plan Course
This course equips you with practical skills to develop a comprehensive Integrated Marketing Communication (IMC) plan tailored for wellness apps, covering audience analysis, strategy formulation, channel selection, budgeting, and performance optimization using ready-to-use templates.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Integrated Marketing Communication Plan Course teaches you how to identify specific target groups for wellness apps, create detailed personas, and outline customer paths from awareness to loyalty. You will learn to establish SMART goals, develop effective positioning and messaging, select and combine impactful channels, schedule a 6-month plan, manage budgets, monitor KPIs, and improve results using practical templates ready for use.
Elevify advantages
Develop skills
- Audience segmentation: define data-driven personas and journeys for wellness apps.
- Channel strategy: design paid, owned, and social mixes that convert fast.
- IMC planning: build a 6-month cross-channel calendar with clear KPIs.
- Budget and analytics: allocate spend, track KPIs, and optimize performance.
- Positioning and messaging: craft value propositions and test winning messages.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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