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Integrated Marketing Communication Plan Course

Integrated Marketing Communication Plan Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Integrated Marketing Communication Plan Course teaches you how to identify specific target groups for wellness apps, create detailed personas, and outline customer paths from awareness to loyalty. You will learn to establish SMART goals, develop effective positioning and messaging, select and combine impactful channels, schedule a 6-month plan, manage budgets, monitor KPIs, and improve results using practical templates ready for use.

Elevify advantages

Develop skills

  • Audience segmentation: define data-driven personas and journeys for wellness apps.
  • Channel strategy: design paid, owned, and social mixes that convert fast.
  • IMC planning: build a 6-month cross-channel calendar with clear KPIs.
  • Budget and analytics: allocate spend, track KPIs, and optimize performance.
  • Positioning and messaging: craft value propositions and test winning messages.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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