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Media Industry Marketing Course

Media Industry Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This concise course teaches you how to research streaming audiences in the US, analyse competitors, and define clear value propositions for viewers aged 18–35. Learn to select effective channels, plan launch schedules, brief creators, and develop high-performing campaigns. You will also gain practical skills in analytics, testing, and optimisation to reduce costs, boost conversions, and scale results confidently.

Elevify advantages

Develop skills

  • Streaming market research: quickly analyse US platforms and 18–35 audiences.
  • Positioning and messaging: craft clear value propositions and short-form copy that converts.
  • Media mix strategy: select winning channels and tactics for fast, efficient launches.
  • Campaign setup and launch: build 4-week plans, budgets, and influencer integrations.
  • Performance analytics: track KPIs, run A/B tests, and optimise CPI and retention.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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