from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The ICP Strategy Course provides a clear, practical system to define, validate, and activate high-value customer profiles quickly. Learn to build precise personas, segment accounts using firmographic data, size opportunities, and map buying roles to each funnel stage. Then turn insights into focused messaging, channels, and campaigns that improve conversion rates, shorten sales cycles, and enhance lead quality with evidence-based decisions.
Elevify advantages
Develop skills
- ICP profiling: build evidence-based primary and secondary ICPs quickly.
- Buyer personas: map roles, pain points, KPIs, and objections that drive deals.
- Segmentation: define firmographic bands and prioritise high-converting accounts.
- ICP-led campaigns: craft value propositions, channels, and plays that improve conversions.
- Funnel impact: tie ICP focus to CAC, win rates, and sales cycle improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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