from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Customer Engagement Analytics Course equips you with practical skills to map customer journeys, define lifecycle stages, and track performance across email, social, web, and ads. Learn essential metrics, build realistic datasets, analyse cohorts, design tests, and set KPI frameworks so you can optimise campaigns, improve retention, and confidently report results using clear dashboards and a focused measurement plan.
Elevify advantages
Develop skills
- Customer journey mapping: design high-impact, cross-channel e-commerce paths.
- Engagement metrics mastery: track social, email, web, and ads KPIs that matter.
- Data-driven insights: analyse funnels, cohorts, and segments to fix drop-offs fast.
- Experiment design: run A/B tests and campaigns tied to clear, realistic KPIs.
- Optimisation playbooks: refine targeting, messaging, and UX to lift LTV and ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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