Consumer Psychology Course
Grasp consumer psychology essentials for effective marketing. Explore mental biases, principled influence techniques, and evidence-based onboarding to enhance customer acquisition, involvement, and loyalty—tailored for subscription services and wellness items. This course equips you with practical tools to understand buyer decisions, craft compelling strategies, and measure success ethically, driving better results in digital markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how everyday people choose what to click, test, and subscribe to in this Consumer Psychology Course. Gain insights into key motivations and behaviours, applying them to user studies, customer grouping, smooth onboarding, and week-long engagement strategies. Delve into mental shortcuts, subscription presentation, and customer acquisition efforts, all while prioritising honest design and solid metrics to improve loyalty and happiness with online offerings.
Elevify advantages
Develop skills
- Apply mental biases to create fair pricing, trial periods, and subscription processes.
- Convert user insights into precise wellness customer groups for improved targeting and returns.
- Develop persuasive ad and landing page content using drives and social evidence.
- Build onboarding and seven-day engagement sequences to increase user activation and retention.
- Track behaviour changes with reliable performance indicators, steering clear of manipulative designs.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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