from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour Course explains how people select wellness and mental health apps, considering factors like motivations, perceived value, social influences, usability, and obstacles such as cost and privacy concerns. You'll learn quick research techniques, micro-segmentation, targeted positioning, message creation, and decision journey mapping to develop more effective strategies that enhance user acquisition, activation, and sustained engagement.
Elevify advantages
Develop skills
- Decode consumer drivers: identify genuine triggers for adopting wellness apps.
- Conduct rapid insight research: analyse reviews, reports, and forums to uncover behaviour patterns.
- Master micro-segmentation: quickly define personas for high-value 25–35-year-old urban professionals.
- Develop journey mapping skills: create impactful nudges throughout the freemium user funnel.
- Craft conversion-focused messaging: develop and test copy that builds trust and increases sign-ups.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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