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Client Market Course

Client Market Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course offers a practical guide to identifying US eco-friendly home goods market segments, developing detailed buyer personas, and converting data into targeted strategies. Participants will master audience profiling, segment comparison and prioritisation, value proposition creation, digital channel selection, and establishing basic tests with KPIs for confident campaign launches, adjustments, and scaling with proven outcomes.

Elevify advantages

Develop skills

  • Design detailed buyer personas from segment data for practical use.
  • Estimate market value of eco-home segments using accessible US public data.
  • Prioritise segments quickly based on reach, suitability, and profitability.
  • Select optimal digital channels and tailored messages for each persona.
  • Set up efficient KPI dashboards and straightforward A/B tests for performance validation.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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