from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Chief Marketing Officer Course provides a practical guide to leading B2B SaaS growth confidently. You will learn to evaluate business performance, interpret market and customer indicators, develop a focused brand strategy, and create effective go-to-market plans. Gain expertise in analytics, testing, budgeting, and team organisation to boost sales pipelines, enhance annual recurring revenue, and guide executive choices with evidence-based approaches.
Elevify advantages
Develop skills
- B2B SaaS diagnosis: swiftly evaluate markets, sales funnels, customer loss, and growth drivers.
- CMO-level analytics: create SaaS dashboards, establish key performance indicators, and lead experiments.
- Brand positioning: develop straightforward mid-market stories that persuade non-technical buyers.
- Go-to-market strategy: plan channels, ideal customer profiles, and demand initiatives for rapid ARR expansion.
- Marketing org design: organise teams, budgets, and rewards for efficient, scalable delivery.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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