Business Marketing Course
This course equips participants with practical skills to design, execute, and optimize a 3-month demand generation program focused on sustainable business marketing, emphasizing audience insights, strategic positioning, channel selection, and performance measurement for profitable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Business Marketing Course provides a quick, hands-on approach to planning and executing a 3-month demand generation programme, covering audience segmentation and eco-aware buyer insights, to positioning, value propositions, and message testing. You'll discover how to select channels, create engaging content, allocate budgets, monitor results, and refine landing pages, tests, and reports to achieve tangible, profitable expansion with assurance.
Elevify advantages
Develop skills
- 3-Month campaign design: plan, test, and optimise high-ROI marketing sprints.
- Market and competitor analysis: swiftly assess niches and unravel rival strategies.
- Positioning and messaging: develop evidence-based green claims that truly convert.
- Channel and budget strategy: select effective platforms and swiftly redirect spending.
- Performance tracking: construct simple dashboards, interpret KPIs, and expand successful efforts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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