web strategy training
Gain expertise in web strategy tailored for B2B SaaS companies: evaluate your website thoroughly, establish three-year key performance indicators, assess competitors, and develop a comprehensive roadmap covering search engine optimisation, conversion rate optimisation, content creation, and lead generation. This aligns marketing, sales, and product teams to achieve consistent and predictable growth in your sales pipeline, making it ideal for resource-limited environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to craft a solid three-year roadmap transforming your website into a steady growth driver. Master setting achievable KPIs, reviewing your online setup, analysing rivals, and focusing on key actions in SEO, content, user experience, conversion rate optimisation, and automation. Acquire ready-to-use frameworks, management structures, and tracking practices suitable for tight budgets and scarce resources.
Elevify advantages
Develop skills
- Develop web strategy roadmaps: create a phased three-year growth plan for B2B SaaS swiftly and effectively.
- Optimise conversions: review user flows, eliminate obstacles, and enhance lead quality in minimal time.
- Design KPIs and dashboards: establish guiding metrics and implement straightforward reporting schedules.
- Build SEO and content foundations: organise your site, topic clusters, and subjects to drive sustainable traffic growth.
- Foster team alignment: coordinate marketing, sales, and product efforts towards shared web objectives.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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