web analyst training
Gain mastery in web analytics tailored for digital marketing success. Explore attribution models, ROAS metrics, LTV calculations, dashboard creation, testing frameworks, and CRO strategies to monitor complete user journeys, seal funnel gaps, and convert insights into increased revenue alongside optimised advertising budgets. This training builds confidence in analysing data to drive business growth effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to link website traffic, user behaviour, and revenue for better data-informed choices. It covers ecommerce analytics basics, tracking methods, attribution techniques, ROAS and CPA computations, LTV and cohort studies, experiment planning, and user journey analysis, plus practical strategies to enhance conversion rates, average order value, and sustained results across major marketing channels.
Elevify advantages
Develop skills
- Revenue-focused attribution: link multi-channel investments straight to revenue gains.
- Experiment roadmapping: plan efficient A/B tests and interpret outcomes reliably.
- CRO and UX optimisation: repair funnel drop-offs, increase conversions, and raise average order value.
- Paid media diagnostics: review search, social, and email campaigns to reduce CPA and improve ROAS.
- User journey analytics: chart user actions, spot obstacles, and target fast improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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