Video Marketing Course
This course equips real estate marketers with essential video marketing skills to target eco-conscious home buyers through engaging short-form content across social platforms, focusing on creation, optimization, and measurable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Video Marketing Course provides a practical, step-by-step approach to planning, scripting, and producing short-form videos that attract eco-conscious home buyers. You will learn audience research, message mapping, and video formats, then gain expertise in storyboarding, UGC guidelines, captions, and CTAs. Develop a repurposing strategy, establish clear KPIs, monitor results using analytics, and conduct simple A/B tests to optimise performance continuously.
Elevify advantages
Develop skills
- Data-driven video optimisation: conduct weekly tests and reallocate budget quickly.
- Short-form scripting: create 60-second hooks, storyboards, and CTAs that convert.
- Eco-buyer research: map U.S. green home audiences, keywords, and behaviours.
- Cross-platform repurposing: adapt one video for Reels, TikTok, Shorts, and email.
- ROI-focused analytics: track UTMs, CAC, ROAS, and report clear next steps.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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