Social Media Optimization Course
Master social media optimisation techniques to enhance your brand's visibility and performance across major platforms with practical, actionable strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Social Media Optimisation Course teaches you how to transform Instagram, TikTok, LinkedIn, and Facebook profiles into high-performing, search-optimised assets. Learn keyword research for eco-friendly skincare, write concise bios, select consistent handles, and develop a unified brand system. Set up tracking using UTM parameters, GA4, and dashboards, then apply a clear execution workflow, testing plan, and governance checklist for quick, measurable outcomes.
Elevify advantages
Develop skills
- Social profile SEO: optimise Instagram, TikTok, LinkedIn, and Facebook quickly.
- Keyword targeting: map high-intent terms to bios, handles, and ALT text.
- Link tracking mastery: build UTM-based link-in-bio and profile link setups.
- Analytics for SMO: configure GA4, dashboards, and conversion-focused KPIs.
- Optimisation workflow: run A/B tests, audits, and governance for brand-safe SMO.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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