Social Media as a Business Driver Course
Transform social media into a revenue powerhouse. This course equips digital marketers in Botswana with skills to choose optimal channels, develop lead-generating content plans, execute $2K monthly paid campaigns, monitor ROI effectively, and collaborate with sales teams to build robust sales pipelines and deliver tangible business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to leverage platforms like LinkedIn, Instagram, and X to create reliable lead and revenue streams for your business. Master B2B audience analysis, custom strategies for each network, 4-week content and lead generation frameworks, efficient paid social experiments on a $2,000 budget, and KPI tracking systems that directly link campaigns to sales pipelines, team alignment, and clear, measurable returns on investment.
Elevify advantages
Develop skills
- B2B social channel strategy: select top networks and adapt content quickly.
- Lead generation content sprints: create 4-week plans converting posts to demos.
- Paid social testing: conduct $2K monthly trials to cut costs and increase trials.
- Revenue-focused KPIs: connect social data to pipeline, leads, and sales wins.
- Sales-aligned social operations: qualify prospects, sharpen messages, boost conversions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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