SEO SEA training
Gain comprehensive expertise in SEO and SEA through this hands-on training. Master keyword strategies, technical SEO optimisations, Google Ads campaign structures, A/B testing methods, and KPI monitoring to reduce reliance on paid advertising, increase organic traffic, and maximise return on ad spend in competitive digital marketing environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training equips you with skills to develop targeted keyword strategies, create effective Google Ads campaigns, and build search taxonomies that drive conversions. You'll optimise landing pages, write compelling ad copy, enhance technical SEO, and plan initial content schedules. Additionally, gain expertise in KPIs, reporting, testing processes, and reallocating budgets from paid to organic channels as results improve.
Elevify advantages
Develop skills
- Integrated SEO-SEA strategy: coordinate organic and paid efforts to rapidly increase qualified traffic.
- Keyword taxonomy design: create clusters for top, middle, and product levels that boost conversions.
- On-page SEO execution: refine content, user experience, and internal links for immediate results.
- Google Ads architecture: organise campaigns, ads, and budgets to achieve superior return on ad spend.
- Analytics and testing: monitor key performance indicators, conduct A/B tests, and adjust spending as SEO matures.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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