Search Marketing Specialist Course
Gain expertise in SEO and SEM tailored for Spanish-speaking markets in eco-friendly home products. This course covers keyword research, technical SEO, Google Ads strategies, and data-driven optimisation techniques to increase traffic, conversions, and customer lifetime value as a Search Marketing Specialist in digital marketing.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Search Marketing Specialist Course equips you to boost sales of eco-friendly home products to Spanish-speaking audiences through targeted SEO and SEM. Master defining business goals, conducting Spanish keyword research, structuring multilingual websites, and implementing technical tracking. Develop effective Google Ads campaigns, refine landing pages, and leverage data-driven testing and reporting to enhance conversions and optimise returns on every budget spent.
Elevify advantages
Develop skills
- Market and audience analysis: set goals and buyer intent for eco home products.
- Spanish keyword research: identify high-intent local search terms that convert quickly.
- SEO foundations: optimise structure, on-page content, and Core Web Vitals efficiently.
- Google Ads setup: create lean high-ROI campaigns with focused themes and smart bidding.
- Data-driven optimisation: monitor KPIs, run A/B tests, and scale top SEO and SEM strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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