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Search Marketing Course

Search Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course delivers a hands-on, step-by-step guide to planning, launching, and refining effective search marketing campaigns. You will cover keyword research, match types, negative keywords, intelligent Google Ads setups, budget management, bidding tactics, compelling ad creation, performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: create KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
  • Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
  • Smart bidding and budgets: distribute spending effectively and select strategies to achieve CPA and ROAS targets.
  • Google Ads structure: build scalable campaigns, ad groups, and remarketing lists.
  • High-impact ad copy: develop RSAs and extensions that match buyer intent quickly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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