Search Marketing Course
Gain expertise in search marketing tailored for eco-friendly brands in Spain. Master keyword strategies, Google Ads configuration, bidding methods, tracking tools, and optimisation techniques to enhance conversions, ROAS, and revenue—ideal for digital marketers seeking proven, measurable outcomes in a structured programme.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course delivers a hands-on, step-by-step guide to planning, launching, and refining effective search marketing campaigns. You will cover keyword research, match types, negative keywords, intelligent Google Ads setups, budget management, bidding tactics, compelling ad creation, performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.
Elevify advantages
Develop skills
- Performance tracking: create KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
- Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
- Smart bidding and budgets: distribute spending effectively and select strategies to achieve CPA and ROAS targets.
- Google Ads structure: build scalable campaigns, ad groups, and remarketing lists.
- High-impact ad copy: develop RSAs and extensions that match buyer intent quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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