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Search Marketing Course

Search Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course delivers a hands-on, step-by-step guide to planning, launching, and refining effective search marketing campaigns. You will cover keyword research, match types, negative keywords, intelligent Google Ads setups, budget management, bidding tactics, compelling ad creation, performance tracking with GA4, conversion tracking, and KPI dashboards to scale campaigns confidently and boost ROI through targeted lessons.

Elevify advantages

Develop skills

  • Performance tracking: create KPI dashboards and respond swiftly to ROAS, CPA, and AOV metrics.
  • Keyword strategy: conduct research, segment, and optimise search terms to attract high-intent visitors.
  • Smart bidding and budgets: distribute spending effectively and select strategies to achieve CPA and ROAS targets.
  • Google Ads structure: build scalable campaigns, ad groups, and remarketing lists.
  • High-impact ad copy: develop RSAs and extensions that match buyer intent quickly.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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