Search Engine Marketing Course
This course equips you with essential SEM skills to drive qualified traffic and boost sales for eco-friendly products through effective keyword research, ad creation, optimization, and performance tracking.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Search Engine Marketing Course teaches you how to research intent-driven keywords, structure campaigns, and select appropriate match types to attract qualified traffic for eco-friendly home products. You will learn to create compelling search ads, design high-converting landing pages, manage smart bids and budgets, track conversions using GA4, and conduct ongoing tests and optimisations to increase sales while maintaining cost efficiency.
Elevify advantages
Develop skills
- High-ROI SEM strategy: design lean campaigns, ad groups, bids, and budgets quickly.
- Search ad copywriting: craft eco-focused, high-CTR ads with strong CTAs.
- Keyword and intent research: build tight, profitable themes for green products.
- Landing page optimisation: align ads, UX, and offers to improve Quality Score.
- Performance tracking: set up GA4, conversion tags, and SEM reports that scale.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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