Real-Time Bidding (RTB) Course
Gain command of Real-Time Bidding (RTB) to excel in digital marketing. Delve into RTB strategies, precise audience targeting, bidding techniques, testing protocols, and insightful reporting to slash CPA, elevate ROAS, and expand profitable campaigns tailored for dynamic e-commerce operations in sports apparel.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Real-Time Bidding (RTB) Course offers a hands-on, step-by-step guide to planning, launching, and optimising RTB campaigns for peak performance. Master audience segmentation using first- and third-party data, intelligent bidding and price management, campaign structuring by funnel stages, and effective A/B testing. Gain expertise in reporting, KPI evaluation, and stakeholder communications adapted to a sports apparel online retail context.
Elevify advantages
Develop skills
- RTB KPI expertise: swiftly link funnel metrics to CPA, ROAS, CTR, CVR, and LTV.
- Audience targeting: create premium RTB groups and clever bid adjustments.
- Bidding strategy: establish, refine, and optimise RTB bids for scalable profits.
- Testing and improvement: execute DSP A/B tests and refine weekly to lower CPA.
- Leadership reporting: transform RTB data into sharp insights and actionable presentations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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