Programmatic Ads Course
4/5
This course equips learners with essential skills for running successful programmatic advertising campaigns, covering KPI setting, bidding strategies, audience targeting, platform selection, and optimization techniques to drive revenue growth.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Programmatic Ads Course provides a practical, fast-paced route to profitable campaigns. Discover how to convert business objectives into precise KPIs, develop accurate budgets, and compute ROAS, CPA, and breakeven points. Gain expertise in targeting, audience modelling, automated bidding, platform choice, and optimisation strategies to expand performance, manage risks, and assuredly deliver reports that spur genuine revenue expansion.
Elevify advantages
Develop skills
- KPI and budget modelling: Quickly transform CPM, CTR, and ROAS into straightforward media plans.
- Automated bidding expertise: Set up intelligent bids, pacing, and portfolio objectives.
- Audience and data targeting: Construct, improve, and expand high-intent programmatic segments.
- Platform and inventory selection: Swiftly select top DSPs, deals, and ad formats.
- Optimisation and risk management: Conduct tests, combat fraud, and ensure brand safety.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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