Paid Media Course
4/5
This course equips learners with hands-on skills to master paid media on Google and Meta, from planning and launching campaigns to optimization and scaling for maximum ROI.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Paid Media Course provides a practical, step-by-step guide to plan, launch, and optimise campaigns on Meta and Google. You will learn to assess market sizes, identify audiences, set up efficient budgets, select key performance indicators, and use attribution models. Gain expertise in Performance Max, Search, and Meta setups, create compelling creatives that convert, conduct structured A/B tests, and present results clearly to quickly scale profitable, data-informed campaigns.
Elevify advantages
Develop skills
- Performance media planning: develop efficient, return-on-investment focused channel and budget combinations.
- Google and Meta ads expertise: deploy impactful Search, PMax, and social media campaigns.
- Conversion-oriented creative development: design and evaluate hooks, copy, and formats that boost sales.
- KPI and attribution analysis: interpret ROAS, CPA, and models to guide intelligent spending.
- Swift optimisation processes: execute A/B tests and expand successful elements in weeks, not months.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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