Media Marketing Course
This course equips participants with practical skills to develop and manage effective media marketing strategies for a natural skincare brand, focusing on campaign planning, execution, optimization, and performance analysis across various channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Media Marketing Course teaches you how to plan and execute profitable campaigns for a direct-to-consumer natural skincare brand. You will learn to set SMART objectives, select appropriate KPIs and attribution models, configure GA4 and UTMs, and develop a solid media plan. Gain hands-on experience with creative concepts, conversion rate optimisation, testing, reporting, and scaling influencer efforts to effectively manage budgets and increase sales across paid, owned, and earned media channels.
Elevify advantages
Develop skills
- KPI strategy and analytics: establish SMART goals, implement GA4 tracking, and apply UTM standards.
- Media planning expertise: create $10K plans, predict ROAS, and quickly optimise budgets.
- Paid and earned media implementation: initiate search, social, email, and influencer campaigns.
- Conversion-oriented UX and copywriting: enhance product pages, checkout processes, and microcopy.
- Testing and reporting: conduct A/B tests, interpret dashboards, and provide concise executive summaries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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