Matomo Analytics training
Gain expertise in Matomo Analytics for GDPR-compliant marketing. Master privacy-focused tracking, consent mechanisms, secure hosting, and analytics reporting to enhance campaigns and funnels while upholding data protection standards.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Matomo Analytics course teaches privacy-first tracking setup that complies with GDPR and German data laws. You will learn consent interfaces, cookie banners, data reduction techniques, hosting options, and secure data handling. Hands-on practice includes creating compliant reports, analysing funnels and campaigns, plus governance checklists for immediate use.
Elevify advantages
Develop skills
- Design GDPR-compliant tracking with data minimisation in Matomo.
- Set up consent user experience including cookie banners and opt-outs.
- Optimise marketing campaigns using UTMs, funnels, and ROI tracking.
- Implement secure hosting with EU data flows and access controls.
- Manage compliance through audits, DPIA, and response procedures.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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