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Marketing Planning & Management Course

Marketing Planning & Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain a practical framework to meet ARR goals confidently in this Marketing Planning and Management Course. Master designing integrated funnels, defining KPIs, modelling ACV and CAC, and creating realistic conversion paths. Develop expertise in channel strategies, lead scoring, automation tools, dashboards, and testing processes to effectively plan, run, and optimise campaigns that produce reliable pipeline and revenue.

Elevify advantages

Develop skills

  • Build sales-marketing funnels with clear stages, SLAs, and handoffs.
  • Model KPIs from revenue targets into leads, MQLs, SQLs, and pipeline.
  • Design efficient digital channel plans for SEO, paid, email, and demand gen.
  • Develop lead scoring systems to qualify B2B SaaS prospects effectively.
  • Optimise CAC and funnels using data from tests and attribution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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