Marketing Planning & Management Course
This course teaches marketing planning and management for B2B SaaS companies. Learners will align sales and marketing efforts, create high-return digital funnels, establish KPIs based on annual recurring revenue targets, and optimise channels like SEO, paid media, email, and lead scoring to confidently achieve revenue goals. It provides practical tools for building, executing, and refining campaigns that deliver qualified leads and sustainable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical framework to meet ARR goals confidently in this Marketing Planning and Management Course. Master designing integrated funnels, defining KPIs, modelling ACV and CAC, and creating realistic conversion paths. Develop expertise in channel strategies, lead scoring, automation tools, dashboards, and testing processes to effectively plan, run, and optimise campaigns that produce reliable pipeline and revenue.
Elevify advantages
Develop skills
- Build sales-marketing funnels with clear stages, SLAs, and handoffs.
- Model KPIs from revenue targets into leads, MQLs, SQLs, and pipeline.
- Design efficient digital channel plans for SEO, paid, email, and demand gen.
- Develop lead scoring systems to qualify B2B SaaS prospects effectively.
- Optimise CAC and funnels using data from tests and attribution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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